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Alani Nu Mock Campagin
Role: Art Direction, Copywriting
This campaign introduces Alani Nu’s limited-edition Sugar Rush flavor through a bold collaboration with KATSEYE. Using vibrant visuals and music-driven storytelling, the campaign transforms everyday moments into a colorful burst of energy.
Script work
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Full Campaign Strategy
Problem
Energy drink advertising often focuses on extreme fitness and performance, leaving everyday moments overlooked.
Insight
Gen-Z connects with brands that feel colorful, expressive, and culturally playful.
Big Idea
Turn everyday moments into a burst of color.
Execution
The campaign introduces Alani Nu’s Sugar Rush flavor through vibrant storytelling. A narrative commercial, bold social media visuals, seasonal Peppermint Bark promotions, and a holiday BOGO campaign work together to position Alani Nu as a brand that fuels energy, creativity, and self-expression.
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